The 9 billion challenge

By 2050, there will be 9 billion
people on the planet. To deliver high-quality, sustainable lifestyles for this number of people, businesses must unlock talent, rethink how they work, test new business models and deliver new ways of working across the globe.

This is a £100 billion opportunity for UK plc, read more in Fortune Favours the Brave.

Start here >


Business in the Community is working with companies to help them think about, test and deliver new models for sustainable business. Our Big Boardroom Agenda sets out the key questions every business needs to answer to start this journey and this website provides detailed information and approaches for tackling them.

Information to consider as you begin to identify the new products, services and business models for a world that needs to support 9 billion sustainable lifestyles by 2050.

The next step is to test new products, services or business models at a scale that is large enough to learn from without being so large that the cost of failure would damage the business.

Also in this section: Sales and marketing | Operations | Procurement

How can leaders drive scale and transition from incremental improvement to create a truly sustainable business?


Visit our directory of other resources, from both Business in the Community and other organisations, to help you explore these issues further.