The ability of consumers to understand how a company operates and where their products come from is increasing all the time. This is made easier by the rights of public access to information and the internet. There is no longer anywhere to hide.

'Open’ companies, those which have embraced the new ways to communicate with stakeholders, may be able to respond to rapidly evolving market places in the way that a more traditional ‘closed’ company may struggle.

Focus on...

  • Consumer awareness

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