These trends can reshape markets, altering customer demand, creating new supply constraints and shifting the ‘rules of the game’.
By understanding these market dynamics, companies can assess the implications and value at stake and better prepare for improved economic, social and environmental sustainability.
Business in the Community released a major study of global mega-trends, Forces for Change in 2011. The material in this toolkit summarises and supplements some of the Forces for Change findings and data.
There are many different models for how to describe and consider these trends and you should do so in a way that makes sense for your business, but the forces for change we identified are: